Six sides. Roll to meet one.
What worked, what I got wrong, and the calls I had to make in between.
10k users, 40% completion — and I still turned it off. On telling a thing that's alive from a thing that's just warm.
What 85 hospitals taught me→You can't understand a system from the outside. What changed once I started doing research from inside the building.
Building for completion, not conversion→Most of edtech optimizes the wrong number. Designing for the last lesson instead of the first signup got us 8× the category norm.
Building with AI, honestly→Not the hype, not the backlash. Where AI actually moves the needle when you're shipping solo, and where it quietly eats your week.