Writing.
Things I think out loud.

Essays

• Why I shut down Career Leap On knowing when to stop — and why that's its own skill.
  2023
• Building for completion, not conversion How we got 40% completion rates when the industry average is 5–10%.
  2022
• What 85 hospitals taught me about product research User research changes when you're actually inside the building.
  2021
• On doing over planning Not always the wisest approach. But it keeps things honest.
  2024