writing.

it had 10k users and 40% completion and i still turned it off. on telling the difference between a thing that's alive and a thing that's just warm.

you can't understand a system from the outside. what changed in how i do research once i started doing it from inside the building.

most of edtech optimizes the wrong number. how designing for the last lesson instead of the first signup got us 8× the category norm.

not the hype, not the backlash. where AI actually moves the needle when you're shipping solo, and where it quietly eats your week.